Joke's on us: Jon Lovitz and Jessica Lowndes pull April Fools' Day prank

Corrections & clarifications: An earlier version of this report said the actors were engaged. USA TODAY has confirmed with Jessica Lowndes’ manager Adam Goldworm that their social media posts were an early April Fools' Day prank.
Jessica Lowndes, 27, and Jon Lovitz, 58, convinced several media outlets, including this one, that they were in a romantic May-December relationship in an April Fools' Day prank.
The CW's 90210 reboot star and the Saturday Night Live alum posted a series of Instagrams and Tweets from their branded accounts, indicating they were dating despite a 31-year age difference, before revealing the images and video clips were part of a music video for Lowndes' new song, Deja Vu, and an elaborate marketing stunt.